What should and what shouldn’t be on a blog page

Creating and publishing a genuine web page will have different, but aswell interesting blogs. On a blog page should  have eye catching topics and illustration etc. The issue of the blog should state the 5 following (Who, what, where, when and how) A horrible blog page would be alot of unesscessary information along with no illistration. How can you have some type of vision, if there is not at least one picture. I’m not saying there should be a image for every blog, but for important blogs such as important realated issues.(http://www.huffingtonpost.com/)
An example of an uninteresting blog page would be http://blog.mrmeyer.com/ its very plain and not eye catching at all. To keep a good web page with  blogs should have all the above. Introduceing to your audiance information, and facts that will make them want to visit your page again for resource to their topic.